L'Oréal swears they didn't lighten Beyoncé's skin for ad

Beyonce appears in a new ad for Loréal Feria Haircolor. Her hair is a pretty shade of auburn and her skin looks a lot lighter to match. Loréal says they didn't do anything to lighten Beyonce's skin though. It's possible by some stretch of the imagination that it was the lighting. The cosmetics company could have said one of their retouching artists went too far and they regret the error, but that could be a slippery slope for them. Everyone knows their ads are all airbrushed but they have to maintain the illusion that their makeup and hair dye work that well and that we'll achieve a kind of ageless perfection by buying it:

Yesterday, a new print ad for L'Oréal Paris' Feria hair color surfaced, featuring a seemingly paler than usual Beyoncé Knowles. Today, the French cosmetics giant is adamantly denying that it gave its longtime spokeswoman a case of the Michael Jacksons.

'Beyoncé Knowles has been a spokesperson for the L'OréalParis brand since 2001,' the company said in a statement to E! News, after coming under withering online attacks suggesting the ad (on right, above) lightened more than just the hair color of the brand's famous face.

'We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin-tone in the campaign for Feria's hair color.'

A rep for the 27-year-old Knowles declined to comment beyond the L'Oreal statement.

The ad is appearing in this month's Elle, Allure and Essence. So far the magazines have not said anything about possible Pantone issues.

[From E! Online]

Beyoncé probably doesn't give a flip that she looks so much different in the Feria ads. She made $4.7 millio...

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