Univision beats ESPN in soccer ratings

Posted Jun 30 via Statesman TV blog 2009-06-30 09:50:17


KAKW graphic



KAKW Univision 62, a Spanish-language TV station serving the Austin market, delivered the highest local ratings during Sunday's USA vs. Brazil soccer match, regardless of language, based on average household ratings. Univision beat ESPN, which also aired the live match.

KAKW's coverage reached approximately 18,000 Austin market households, while ESPN reached 12,000.

In addition, KAKW reached more viewers during the USA/Brazil time period (Sunday, 1:30p-3:30p) and the Wimbledon Early Round match on KXAN, according to the recent Nielsen overnight ratings for Sunday, June 28, 2009.

Do you prefer Univision or ESPN for this type of programming? Why?

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