The Rachel Zoe Project Premieres Tonight!

Rachel Zoe is back with a second season of her hit reality show The Rachel Zoe Project alongside husband Rodger Berman and assistants Taylor Jacobson and Brad Goreski. Here's what the 37-year-old stylist to the stars opened up about recently:

On building herself up into a brand: 'That's the goal. A couple of years ago I thought to myself that I wanted to build a whole lifestyle brand and really educate people that anyone can have style. You don't need a lot of money. I want to be really particular about what I put out, what message, so I don't intimidate people. I love the challenge.'

On not pulling her clients in front of the cameras when she's styling them: 'At the end of the day if it happens organically and something is going on with a client and I'm like ‘Can we film this?' and they say yes then great. But I don't run around and solicit my clients and beg them to be part of the show because the show isn't really about celebrities. It's not. It's really about business. It's about fashion. And I don't think it's my client's job to be on my [show]. They have enough going on.'

Also pictured below: celeb hairstylist Harry Josh, fashion designer Matthew Williamson and actresses Amy Adams, Eliza Dushku and Lake Bell.

The Rachel Zoe Project premieres TONIGHT (August 24) @ 10PM ET/PT on Bravo. I DIE. I DIE. I DIE. I DIE. I DIE. I DIE. I DIE. I DIE. I DIE. I DIE. I DIE. I DIE. I DIE. I DIE. I DIE.

25+ preview pictures inside of The Rachel Zoe Project…