Has 'Gossip Girl' Lost Its Original Magic? Pop Culture Expert Thinks So

What is it called when a once-hit TV show about an omniscient blogger who makes and breaks reputations through the power of her scandal reports finds itself suffering from a lack of buzz from the real-life blogosphere, and a lack of interest from the public?

That's right, you might call it "irony".

Unless you're in the Gossip Girl camp, in which case you should call it a "big, fat problem."

This morning the New York Daily News reports that Gossip Girl, which is in its third season of following the fictitious lives of the Upper East Side's young, rich, and glamorous, is "the show that was once on the tip of everyone's tongue," but "now seems to be in the back of their minds" despite ploys from the CW to dredge up interest using high-profile guest stars (Tyra Banks, Hilary Duff, Sonic Youth) and "controversial" storylines, such as Chuck's (Ed Westwick) "gay kiss," and the upcoming threesome.

So, what took Gossip Girl from "OMG" to "OMZzzzz"?

In short, according to one pop culture expert: it's getting old. And I'm not talking about the newly college-bound characters.