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Talking 'Dollhouse' and 'Virtuality' with the head of Fox

Posted July 16th ago via The Watcher 
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Images and full post at The Watcher
At TCA press tour in Los Angeles on Monday, I spoke the Fox network's chairman, Peter Liguori, about "Virtuality," the pilot "Battlestar Galactica" executive producer Ron Moore and co-executive producer Michael Taylor are making for Fox, and also about Joss Whedon's mid-season show for the network, "Dollhouse." We also talked about the relative value of the bi-annual TV critics' press tour vs. San Diego Comic-Con, which the TV networks are increasingly emphasizing as they promote their fall lineups. An edited version of our talk is below. MR: Which is more important, Comic-Con or this [critics convention]? PL: They both have a heck of a lot of importance, it also just depends on your show. If we turn Comic-Con into a very broad convention, frankly Comic-Con is no longer giving status [to the shows that go]. MR: Yeah, The Office' writers are going there this year.  PL: Personally, I think that's a little bit of a mistake. I think if you're presenting Dollhouse' or presenting Fringe,' that's one thing. If you're presenting The Office,' that's another. Newspaper critics are still the lifeblood of our business in terms of getting out and reaching out and having people review our shows. MR: Is that really true? I don't know any more.  PL: Well, blogs are important. There's no doubt. But you know, where are you going to reach the greatest number of people? If a show's going to be successful, it's not going to be successful just through the blogosphere or just through the sci-fi aficionados. It's going to have to be a broader, 4-quadrant [this is a term that refers to four important ratings demographics] MR: Do you think the shows benefit more from engaging interest at Comic-Con? PL: It's like any TV show, any movie -- what do you do when you screen the movie [for research], you...

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House, Lost, The Office, Battlestar Galactica

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